MZSR launches the next phase of the vaccination support campaign. Freedom is the central motive.

Ministry of Health on the new website www.slovenskoprotikovide.sk provides comprehensive answers to more than 40 questions about vaccination, vaccines, their benefits, but also possible adverse reactions. At the same time, the website represents the personalities that have decided to support the information campaign with their influence and social authority.

Since the start of the vaccination, we have over 123 thousand people, healthcare professionals and workers in contact with seniors or seniors over 75 years of age in Slovakia. However, to achieve the collective immunity needed to return to life without restrictions, we need to significantly increase public confidence in vaccination and motivate people to be vaccinated.

The next step is the campaign website

The vaccination of the first Slovaks was the media theme number one at the end of last year, the facebook page of the Slovak Ministry of Health continues to fight misinformation on social networks. The next step in the information campaign is to launch a website bringing verified and accurate information in one place. The website will provide citizens with the necessary orientation on the subject of vaccination, so that they can make decisions and act on the basis of facts verified by experts, public health professionals, infectologists or epidemiologists, and not on the basis of unverified information. At the same time, the website creates a space for the views of respected people who decided to support the vaccination campaign in Slovakia with central motive Vaccine is freedom.

The symbol of the campaign is known to us

Campaign Vaccine is freedom and a symbol of victory in a letter They bear the message that people have been united in extremely difficult historical times. However, these were the moments when we did not back down and win the battle for freedom. A Symbol in World History The symbol of victory over fascism. In Slovak history, communism and democracy were taken to the past. We believe that today, with his help, we will also deal with the coronavirus and Covid-19, which we will conquer and regain our free life without restrictions presented the symbol of the campaign of the Minister of Health of the Slovak Republic Marek Krajčí. Website name slovakiaproticoside. en it is also a challenge for us as a society to be able to unite and fight together against a common enemy.

Vaccine is freedom and its many variations

Regardless of the current approach to vaccination, we all have one common - pandemic that has taken each of us out of our personal freedom. Since the vaccine is the only effective way to conquer Covidh19, it is the only way to freedom, in any form whatsoever. For the teacher, the vaccine thus represents the opportunity to teach school again, for his pupils education. For businessmen, the hope of restarting, for travelers the possibility to cross the district or state borders. For many of us, it means closeness and hugs to those we have not seen in a long time. The communication concept created allows us to remind many target groups of their own motivation for vaccination by naming the main message, which is freedom, in other variations also very individualised explains Jana Žebišová, director of the communication department of MZ SR.

The information campaign has already been strengthened

A key element of the information campaign strategy is the involvement of trustworthy individuals who can connect society. The creative concept has created them a space for their personal, authentic engagement by adapting the version of the logo to the area in which they operate or the contents of their personal link. First Personalities Supporting the campaign The vaccine is freedom Zuzana Čaputová, Vladimír Krčmery, Viliam Dobiah, Kamila Magálová, Elena Vacvalová, Renáta Nazlerová, Adela Vinczeová, Daniel Hevier, Ondrej Kandráč, Matej Tóth, Marek Hamšík, teacher at a distance 2020 David Králik, President of the Association of Entrepreneurs of Slovakia Ján Solík, Teacher of the Year 2020 Iveta Barková, Catholic priest and volunteer at the COVID department Ján Kulan, nurse awarded by the White Heart Zuzana Polčinová.

Thank you very much to all the personalities who have chosen to support our campaign. They do so without paying and knowing that they will be vaccinated at the appropriate stage of our updated vaccination strategy. I believe that, also thanks to their help and the intensive dissemination of verified information, we will be able to promote the importance of vaccination in the public eyes said Marek Krajčí. The Ministry assumes the gradual involvement of other experts and personalities, not only those known. There will be not only doctors and scientists among them, but also people from regions, inflationarys in the online space, representatives of sport, culture, the church, education and other communities or sectors, in many cases people or organisations that are unknown to the public, but important to others explains Jana Žebišová. At the time of lockdown, it is not really possible for many of the people involved to take pictures or shoot, so they gave photographs from their own archives or other available sources to the campaign to protect their health.

Involvement of non-profit and patient organisations

In the next phase of the information campaign, the Ministry also wants to focus on specific population groups, currently older people and people with risky diagnoses. To this end, it is gradually reaching out to the cooperation of non-profit and patient organisations and interest associations. As part of the information campaign, we have already addressed almost twenty organisations that have direct contact with the various vulnerable groups of the population with the question of how we can help them to spread awareness of vaccinations jana Slábišová closed.